Wednesday, December 9, 2009

Chevron Withdrawing Brand from Selected Eastern U.S. Markets


Following the review of its U.S. retail portfolio, Chevron has decided to withdraw its motor fuels operations in some areas of the Eastern United States. As a result, approximately 1,100 independently owned and operated retail stations will be de-branded. They announced this on December 4th. The stations make up roughly 8 percent of its total U.S. sales volumes.

Areas Impacted
Impacted areas include Delaware, Indiana, Kentucky, North Carolina, New Jersey, Maryland, Ohio, Pennsylvania, South Carolina, Virginia, West Virginia, Washington, D.C., and parts of Tennessee, the company stated. Chevron expects to complete the planned market exits by midyear 2010. Chevron expects all of the stations to continue operating under other brands, and has a program in place to assist retailers with the transition, the company stated.

Chevron will continue to supply more than 5,000 Chevron and Texaco branded stations in the Eastern U.S., and will continue to develop and grow its retail presence in other areas of the U. S., according to the company.

No comments: